I am a designer with an interest in user experience design. My passions of design and social responsibility result in consultancy work with nonprofits and collaborative projects with an interest in using design for social change.
As part of the International Development Innovation Network (IDIN), I am fortunate to have access to tools and processes that encourage design with co-creation at its heart and foster empathy. It is this knowledge that I bring to my role as visiting faculty at Beaconhouse National University’s School of Visual Arts & Design.
Previously I have worked as art director at Ogilvy & Mather in Lahore, and have also been part of the advertising agency born out of Sony Music, the Arcade Creative Group, in New York City. Both positions taught the importance of using stories to sell an idea (and ideally an experience) to the audience.
As a Fulbright scholar with an MFA in Visual Communication Design, I am deeply interested in the role design has to play in creating social change- may that be through a product, story, platform, artwork or simply through a conversation.
I continue to devise projects around the ideas of leveraging art and technology to raise questions around identity and history with a storytelling approach. There is so much that can be done to make the stories we tell, the public spaces we interact with, and the time we take in everyday activities a more joyful experience!